If you're thinking about using a copywriter (or becoming one), it is critical to realise that there is more than one type of copywriting and more than one type of copywriter.
Different writing projects require different skills, and writers evolve different skillsets, whether deliberately or simply as the natural result of their working experience. So the conditions 'copywriting' and 'copywriter', although simple-sounding, in fact encompass a variety of specialisations and features. This post lists a few of the most typical types of copywriting and copywriters.victor palandi
Note that a few of these copywriting disciplines possess parallel work titles/descriptions, and others don't. For example, while 'SEO copywriter' is now a recognised job title, I've never noticed anyone describe themselves as a 'long-duplicate copywriter'. Also, remember that a few of these labels are versatile - while there are different strands within copywriting, the distinctions between them aren't constantly so clear-cut as my headings imply, and people may use these terms in various ways.
The freelance copywriter
The freelance copywriter writes in virtually any medium directly for clients, usually operating as a sole trader or one-person company.
Businesses and organisations require a broad selection of issues written: websites, brochures, case studies, product descriptions, user manuals, press releases, presentations, internal paperwork and more. Even though many only will use internal source to obtain the writing carried out, many turn to a freelance copywriter to greatly help them out.
Freelance copywriting is normally managed on an random, job-by-job basis, although some clients do strike retainer plans or create longer agreements with freelances. Typically, the freelancer provides a price or proposal, really does the task, revises the copy in response to feedback, and submits their invoice on acceptance.
Freelance copywriting typically requires 'broad but shallow' copywriting abilities. For example, throughout writing a corporate website, the copywriter will dsicover themselves writing lengthy copy for info pages, snappy selling duplicate for high-profile webpages and journalistic copy for news pages. Simultaneously, they might toss in a organization tagline and perhaps name something range or two - in some cases, without even being asked, because the client might not have realised that they also need these exact things.
Due to working for many different customers, the freelance copywriter also tends to develop broad but shallow understanding of different business sectors, permitting them to get a handle on new customers' requirements rapidly. This is one region where old freelancers can consistently outdo their youthful counterparts - experience can't be faked, nor bought.
Conversely, some freelances specialise on paper for a specific industry or sector - pharmaceuticals, charity and so forth. This can be because they previously held a salaried placement in that sector. It may be a deliberate choice, or it could just emerge consequently of the jobs and referrals which come along.